Mash-Ups....Marketing with Twitter Competitions?

There are many examples of mash-ups that can be used for marketing. #tweet-a-lot is a mash-up that would be extremely useful for marketing just about any business. The application programming interfaces (APIs) sourced for this mash-up are Embedly, Twitter, and Twitter Streaming. This Mash-up can be used by your business to promote contests, as well as new products, or just to increase publicity. This mash-up will encourage competitive behavior, as customers join the competition for points, and post more tweets about the company, thus producing a consistent stream of word of mouth advertising about the company, or its products. As a business, you will receive full reports on your competition, including how many players, retweets, and total coverage. Without the need to register in order to play, your customers will be more likely to join the competition, while being entertained and engaged by this mash-up, making your promotions more memorable. Being memorable in a positive way is a first step toward making a new business marketing campaign a success.